Smartphone brands dominate Twitter in terms of number of followers
November 2022: Samsung Electronics' India Twitter handle (@SamsungIndia) has 2.74 Million followers. This was closely followed by One...
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Yohoquest Research
Facts | Insights | Strategy | Sales
Market Insights you can't Afford to Miss
Lowest Price of 1.5 Ton Split Inverter AC went up by 14% during BBD in 2022 vs 2021
The private label brand of Flipkart marketplace MarQ, saw its 1.5 Ton Split Inverter AC price increase from 24,990 to 28,499 between Big...
E-commerce channel remains resilient as physical stores fight back -seen from Geyser's lens
Geysers category saw almost immediate recovery post-Covid-19 induced lockdown in April 2020. More than 50% of the demand was back on the...
2021 was more challenging for TVs in India than 2020
While 2020 was full of uncertainty for all products & services, 2021 brought unforeseen challenges. Some products & services benefited,...
How do you decide what product markets to enter and what to skip?
India offers a great market to anyone who decides to do business here. Single country multiple markets is what makes the India market...
ACs need to be second time lucky in June 2021 to tide over the pandemic-induced crash in demand
April 2020 brought in an economic circumstance that many haven't witnessed in their lifetime. Demand projection models either gave...
Do we know how the pandemic has accelerated the adoption of the E-commerce Channel?
E-commerce channel has disrupted the traditional distribution, wholesale and retail model of India in the past decade. However, even in...
A brand can not afford to ignore this Key Performance Indicator (KPI)
Top-page Search Visibility on an E-commerce platform provides insights that you can not overlook. In the physical retail channel, we use...
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