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When the product is lacking, decades-old brand equity can not prevent its fall from grace

The majority of consumers have embraced Intel processor-based computers for the past 25 years. AMD was considered an average second...

With Zero sales in April 2020 how do you evaluate performance for April 2021

Due to Nationwide lockdown in 2020 from end-March to Mid-May, and state-wise lockdowns implemented from March 2021 (as Covid-19 next wave...

Higher brand equity doesn't always mean higher Revenues

In the mind of the Indian consumer LG probably is the biggest brand in Home Appliances. When buying Televisions, Indian consumers will...

Would you buy a White Color Frost Free Refrigerator?

Frost-free refrigerators (top-mounted freezers) are the largest segment in the Refrigerator market in India. They provide better...

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